Module 03
Attac90 - Module 3 Listening And Knowing Your Benefits
Master the art of truly listening to your clients' needs, and discover how emphasizing benefits over features transforms customer interactions into lasting partnerships
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What's included?
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Manual
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Videos
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Exercises
Learning Objectives
- To understand the importance of truly listening as opposed to simply hearing.
- Tell the difference between a feature and a benefit.
- Understand the impact of features and benefits on how our buyer reacts.
Learning Outcome
- Identifying features, and benefits.
- The right benefit for the right customer.
- Identifying the customer’s decision criteria.
Meet the instructor
Bill James
An internationally recognised sales expert, Bill is a multiple award-winning presenter. He can show you how to sell as yourself without compromising your values. Working with brand new sales professionals and high performers, giving them the extra 2% advantage they are looking for. You will see his decades of experience in every example and practical idea provided throughout Attain courses.
Patrick Jones - Course author
bjames@bjames.co.nz | 0274 573 796
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