Referrals Without Fear

Turn satisfied clients and trusted relationships into a consistent source of new business.

Most people know referrals are one of the best ways to find new business.
The problem is actually asking for them.

It can feel awkward. You don't want to put a valued client on the spot, risk the relationship, or sound as though you're desperately chasing their contacts.
So, you wait for referrals to happen naturally.

Referrals Without Fear gives you another way.

This practical online course shows you how to make referrals a natural part of the way you do business — with a clear process, the right language and the confidence to ask without damaging the relationships you've worked hard to build.

Trusted by 500+ Leaners.

Write your awesome label here.

Take the first step - act now


Stop Hoping for Referrals. Start Creating Them.


A great reputation helps. Great service helps. Strong relationships certainly help.
But none of them guarantee referrals.

The difference is having a process.

Referrals Without Fear shows you how to recognise when you've earned the right to ask, introduce the subject naturally and help people identify the right contacts rather than simply asking:

"Do you know anyone who might be interested?"

You'll learn how to turn referral generation from something you occasionally remember to do into a repeatable part of your business development


Here's What You Will Learn

By the end of the course, you'll know how to:
  • Overcome the fear and reluctance that stops many people asking for referrals.
  • Earn the right to ask by building genuine trust and delivering value
  • Recognise the "Moments of Truth" when a referral conversation is most appropriate.
  • Sow the seed for future referrals without putting pressure on the client.
  • Identify exactly what your ideal referral looks like.
  • Use framing to help people think beyond the first one or two names that come to mind.
  • Ask questions that generate better-quality, warmer introductions.
  • Find out enough about a referral to make your first approach relevant.
  • Follow up with the person who referred you and strengthen that relationship.
  • Approach referred prospects confidently without immediately triggering their "sales shutters".
  • Build referrals into your normal business development process rather than leaving them to chance.
Write your awesome label here.

Who is Referrals Without Fear For?

This course is designed for anyone whose growth depends on relationships, reputation and new business.

It's particularly valuable for business owners, consultants, advisers, account managers, sales professionals and technical professionals who know they should be generating more opportunities from the people who already know and trust them.

You don't need to become a pushy salesperson.
In fact, the process works because you don't.

Imagine If More of Your New Business Started With…

"You should talk to…"

Instead of starting every new relationship from scratch, you're starting with something incredibly valuable already in place:
Trust.

Someone has opened the door, provided context and given the prospect a reason to listen.

Referrals Without Fear shows you how to create more of those conversations — systematically, professionally and comfortably.

Stop leaving one of your best sources of new business to chance.




Write your awesome label here.

Take the first step - act now

What our clients think

“In 10 months we have created 1700 referrals from 10 advisors directly from the efforts of our sales team.”
Gavin Greaves
GM | Apex Advice Group
“Referrals have increased our sales 15% from day one. This is still the case 6 months later. Others have seriously increased their production by 100%”
Billy Wilson
GM | ORIX Lease
“We gained 105 referrals for every 100 people asked.” 
Tom Lyall
CEO | Planet Group
A thriving community

531 students and counting

“I gained a lot of confidence in myself and my approach to clients. My questions are more direct and I am uncovering needs in a much more structured approach. I am now spending 45 minutes where it used to be an hour and a half and I just do not seem to strike the usual objections or ‘hard to handle’ moments. I have done three ‘go ahead’ deals in the last month worth $50,000 that I attribute to the skills I learned during the programme”
Simon Tansley
Designer at Mastercraft Kitchens
"I attended the Attain sales course which was excellent. The course covered all aspects of the sales process, and was the perfect mixture of practical and academic. They know their stuff and provided the tools that allowed me to put some structure around my sales process and boost my sales. If you are in the B2B space I would highly recommend this course to you."
Scott Russell
Principal Russell Legal
"I recently completed the high performance training course. Sharn and the team have done a great job putting together a training course that is easy to understand and implement for those wanting to excel in the sales role. As a manager of a busy  use and modify as my own. As sales people we never stop learning, I've modified our new business development process and already reaping the rewards with success in recent new client presentations."
Peter Lloyd
Sales Manager at Soar Print

Learners

Assignments

Hours

Videos

Take the first step - act now

Meet the Instructor
New Zealand PSANZ Educator of the Year 2021

Bill James

An internationally recognised sales expert, Bill is a multiple award-winning presenter. He can show you how to sell as yourself without compromising your values. Working with brand new sales professionals and high performers, giving them the extra 2% advantage they are looking for. You will see his decades of experience in every example and practical idea provided throughout his courses. 
Write your awesome label here.

Creating Measurable Results

Why is it that the All Blacks can come from behind and win the game in the last few minutes?
They have the skills and commitment to get up one more time and make it happen. They never give up. They analyse the situation and put the right plan in place to get the ball across the line when it matters most. They are the All Blacks.
In sport, research shows that a team that beats an opponent once, even by only one point, is more likely to win the rematch because the first victory, however small, shows that it is a better team.
Sales is not much different. Does your team have the skills? Will they get up one more time and make it happen?
Based on this premise, Attain New Zealand developed Attac90 – a blended action learning programme designed to equip you with the confidence and knowledge to back yourself in the same way.

Expanding your network

More sales more often for more profit

Knowing what to do and the confidence to do it

Wealth of proven, personal marketing tactics.

bjames@bjames.co.nz | +64 274 573 796 
Copyright © 2026
Created with